
Rational SelfCooking Center Whitefficiency Launches in Australia
RATIONAL SelfCooking Center® whitefficiency® Launches in Australia!
Comcater and RATIONAL Australia proudly launches the long awaited new SelfCooking Center® whitefficiency® to the Australian foodservice market. Major launch events were held in Melbourne, Sydney and Brisbane for the unveil with over 300 Food Service Industry professionals including well known Chefs making an appearance over the 3 day launch.
RATIONAL, inventors of the Combi - Steamer brings us to yet another milestone in the development of thermal cooking appliances. RATIONAL have developed the all new SelfCookingCenter® whitefficiency® that combines efficiency and simplicity to minimise kitchen management resources such as time, labour and energy.
RATIONAL's Sales Director for Asia Pacific Ms Millie Chan made the opening speech at the launch and stated; "Thanks to the support of the Australian food Service market, we have established the most preferred brand in the entire Australian food service industry with RATIONAL making up a great percentage of market share."
"With the SelfCookingCenter® whitefficiency, we have created a completely new and unrivalled type of product which will improve kitchen processes. The best tool for hot food preparation is here! With up to 30% greater load plus guaranteed food quality and 20% reduction in consumption of resources."
But we all know that seeing is believing so in order to demonstrate the new and innovative features of the SelfCookingCenter® whitefficiency, Mark Sweeting, Manager of RATIONAL Australia with the assistance of David Elsum, RATIONAL Application Manager took the audience on a live cooking journey like no other. With giant plasma screens situated around the stage and live video feed to broadcast every action live, it was an interactive and up-close experience shared with all present.
RATIONAL, inventors of the Combi - Steamer brings us to yet another milestone in the development of thermal cooking appliances. RATIONAL have developed the all new SelfCookingCenter® whitefficiency® that combines efficiency and simplicity to minimise kitchen management resources such as time, labour and energy.
RATIONAL's Sales Director for Asia Pacific Ms Millie Chan made the opening speech at the launch and stated; "Thanks to the support of the Australian food Service market, we have established the most preferred brand in the entire Australian food service industry with RATIONAL making up a great percentage of market share."
"With the SelfCookingCenter® whitefficiency, we have created a completely new and unrivalled type of product which will improve kitchen processes. The best tool for hot food preparation is here! With up to 30% greater load plus guaranteed food quality and 20% reduction in consumption of resources."
But we all know that seeing is believing so in order to demonstrate the new and innovative features of the SelfCookingCenter® whitefficiency, Mark Sweeting, Manager of RATIONAL Australia with the assistance of David Elsum, RATIONAL Application Manager took the audience on a live cooking journey like no other. With giant plasma screens situated around the stage and live video feed to broadcast every action live, it was an interactive and up-close experience shared with all present.
If you missed the event, RATIONAL Australia run a large number of scheduled RATIONAL Cooking Live events for anyone who would like to experience the new SelfCooking Center® whitefficiency® live and try it out for themselves. Register free at: www.RATIONALaustralia.com.au or call 1800 035 327 for more info.





