Rational Australia Announcement
Issue date: 17.07.2008
The Comcater Group (CCE International Pty Ltd) is pleased to announce the formation of Rational Australia Pty Ltd a trading subsidiary of CCE International Pty Ltd. Rational Australia will be the branding umbrella for all marketing and sales activities in Australia effective immediately. The Comcater Group is creating this Company Branding to ensure a consistent brand image is portrayed to the Australian Foodservice industry and takes full advantage of the Rational global branding and sales philosophy.
A number of key structural changes are being implemented across marketing and sales functions that will provide improved value, greater benefits, to all customers and key business partners.
Key Initiatives
Chefs - Rational:
Rational Development Managers will now be available to assist customers with product information, highlighting and demonstrating Rational SelfCooking Centre product features and benefits. The Rational Development Managers are all qualified Chefs with many years of experience.
Rational Australia is increasing its commitment to the food service industry by employing additional qualified and experience Chefs. Rational Australia will now have six Chefs dedicated to Rational products.
Team Cooking Live (TCL):
Team Cooking Live sessions are a regular key event that provides Food service operators with the opportunity to experience first-hand the unique benefits of the Rational SelfCooking Center. We will be conducting TCL events Nationally in Rational Australia demonstration kitchens located in Melbourne, Sydney and Brisbane. TCL events will also be conducted at selected Rational Dealer locations. Customers can contact Rational Australia on 1800 035 327 for the next event in their State.
Operator Training:
A new training program incorporating a comprehensive DVD has been formulated to provide the customer with greater operational knowledge and understanding of Rational product capabilities. The DVD will be supplied to all SelfCooking Center purchasers.
Chef Line:
The Chef Line is a new initiative that provides 365 day year round support to Chefs. Chefs can call the 1300 number and speak to a Rational Chef about any cooking issues or advice on using the Rational SelfCooking Center. The Chef Line will commence from the 1st September 2008.
Customer Support:
New Rational Website. Release in September 2008
Will provide product information, news, after sales support, advise and general information
New Rational Club program and Website. Release in September 2008
The Rational Club is for Chefs who work with a Rational product. Benefits include recipes, operational instructions, special offers and many more privileges
Rational and the ‘SelfCooking Center’:
Rational invented the Combi-steamer in 1976 and has lead the World market ever since. Rational enjoy over 53% global market share on Combi-steamer ovens which is has been built around providing clear benefits to food service operators. In Australia, Rational Australia (Comcater Group) has been the importer and distributor for 24 years. Rational have never been satisfied with simply resting on its laurels, which is evident in the continued drive and determination to improve the Combi steamer to the point that in 2005 Rational changed the market once again with the invention of the World’s first SelfCooking Centre. The Rational SelfCooking Centre is unique and has no direct competitor.
In the SelfCooking Center, you simply ‘Select the food’, ‘Define the result’ – ‘that’s it’.
Whether it’s a roast, pan-fired dishes, Poultry, fish, side orders, potato dishes, egg dishes, desserts, baked goods or Finishing: Everything is fully automated and cooked to perfection – as you want it – in the SelfCooking Center
Forget conventional inputs such as temperature, cooking time, airflow speed and cooking cabinet climate. Continuous controlling, setting adjustments, much routine work and complicated programming have become a thing of the past.
SelfCooking Control independently recognises product-specific requirements, the type and size of food and the quantity loaded. Cooking time, temperature and the ideal cooking cabinet climate are individually calculated and continuously adjusted. Therefore, you can cook an incredible variety of the most diverse dishes. Even regional cooking and eating customs are considered.
For further information please contact:
Grant Mitchell
General Manager Sales and Marketing
Rational Australia
156 Swann Drive
Derrimut, VIC 3030
Tel: 61 3 8369 4600
Mob: 0418 363 574
Email: g.mitchell@comcater.com.au
www.comcater.com.au