How to get your business to the top of Uber Eats (and stay there)

Mention the name “Minh Chu” in Melbourne’s Vietnamese dining scene and you will be hard pressed to find anybody who does not know of this larger than life character.

Well respected for his knowledge of Vietnamese cuisine, Minh’s latest business venture Mister Minh has been delighting loyal customers with its blend of traditional Vietnamese food mixed with a contemporary and relaxed atmosphere. The perfect place for an after work drink, quick work lunch or weekend dinner, Minh prepares all dishes following the delicious Minh family tradition with his mother often seen on site to lend out helpful advice.

The reputation of the Minh name resulted in the business struggling to keep up with the demand, especially when it came to fulfilling its growing Uber Eats customers. To resolve this, Minh and his Food Development Manager Tenny Chee turned to RATIONAL.

“We attended a RATIONAL SelfCookingCenter® live event and found it very useful,” said Minh Chu. “The Chef was very knowledgeable.”

The team installed two RATIONAL SelfCookingCenter® units in their kitchen and instantly saw an improvement.

“We used to have many cooks in the kitchen and time management was always an issue. With the RATIONAL units we have made cooking in the kitchen easier and better. We save a lot of time and don’t need as many cooks which also saves us money”.

“We can steam around 30 kg of rice per day. Without RATIONAL, we couldn’t make that happen,” Minh said.

Even with the help of RATIONAL in their kitchen, the team knew they couldn’t keep up with their delivery demands and a production kitchen was purchased to cope exclusively with the demand of the home delivery market. For this production kitchen, two additional SelfCookingCenter® units were purchased, and their Uber Eats business ranking grew to take the top spot for Vietnamese cuisine.

“We have a commercial kitchen now to do our Uber Eats,” explained Tenny Chee. “In the last two years we have been on the Uber Eats Business top list.”

“No matter who’s using it to cook, every time it gives us great results on our food. That’s why I’m so confident with RATIONAL’s combi oven for our future business.”

Minh Chu echoed these statements about the importance of consistency and quality in food when it comes to securing the top spot on Uber Eats.

“It is important that we maintain the same quality and standard of our food, regardless if the customer is dining in our restaurant or ordering home delivery,” Minh said. “RATIONAL allows us to do this”.

Register for a free RATIONAL SelfCookingCenter® live event at a showroom near you.

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